Anchor Text Analyzer
See the most common anchor texts pointing at any domain.
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Anchor text is the visible clickable text in a backlink - and it's one of the strongest signals Google uses to understand what a page is about. A healthy anchor profile is mostly branded (your domain name) and naked URL, with some natural keyword anchors and a small percentage of generic anchors ('click here', 'this article'). Over-optimization (too many exact-match keyword anchors) is a classic indicator Google uses to detect link manipulation. This tool pulls the top 100 anchor texts pointing at any domain, with backlink counts and referring domain counts per anchor. Use it to audit your own profile (look for spammy or over-optimized anchors that need disavowing), or analyze competitors to understand how they've built their link profile and what keywords are sending them traffic.
Frequently asked questions
What's a healthy anchor distribution?
Roughly: 30-50% branded (your domain), 20-30% naked URLs (https://...), 10-20% generic ('click here'), 10-20% topical/keyword anchors. If keyword-match anchors exceed 30%, you're at risk for over-optimization penalties.
Should I disavow spammy anchors?
Only if there's a clear pattern of manipulation (e.g., 100+ links with the same exact-match keyword from low-quality sites). Most natural-looking anchors don't need disavowing - Google ignores them rather than penalizes.
How do I find which pages have which anchors?
This tool returns aggregate anchor data. For per-link anchor + source URL, you need a paid tool like Ahrefs or our consulting service.
How fresh is the data?
DataForSEO crawls the open web continuously and updates the index daily. Most anchor data is within 30-60 days of being current.
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