§ The publication for AI-driven search

Search didn't die. It changed interfaces.

GEO, AEO, programmatic SEO, and Claude skills: analysis, tested tutorials, and original data on how brands get discovered when AI answers the query. No fluff, no vendor spin, everything tested before published.

GEO →AEO →LLM SEO →Claude Skills →pSEO →

§ Latest analysis

Answer Engine Optimization

The Google AI Mode Takeover: What It Means for Traffic and Citations

Google is folding AI Overviews into AI Mode and dropping the Show More button. What the AI Mode takeover means for your traffic, citations, and clicks.

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§ Recently published

GEODigital PR for AI Citations: Which Publications to PitchDigital PR for AI citations: find the exact publications ChatGPT, Claude, Perplexity, and Gemini cite in your category, then earn placements. A 2026 playbook.Sep 3 LLM SEODo AI Licensing Deals Decide Who Gets Cited? What Independent Sites Do InsteadAI licensing deals and citations: OpenAI-licensed publishers earn 48% more ChatGPT citations, but the edge is narrow. What independent sites do instead.Sep 1 LLM SEOAgentic Commerce SEO: How Brands Get Products Into AI Shopping AgentsAgentic commerce SEO is how ecommerce brands get products found and bought by AI shopping agents. What the Amazon v. Perplexity ruling changed, and what to do.Aug 29 AEODoes Schema Markup Help AI Citations? What the Data ShowsDoes schema markup help AI citations? Ahrefs tracked 1,885 pages that added JSON-LD and citations barely moved. What the data actually shows, and what to do.Aug 27 pSEOGoogle's August 2026 Spam Update and AI-Citation ContentGoogle's August 2026 spam update targets scaled content abuse, and its policies now cover gaming AI answers. Where the line sits for AI-citation content.Aug 25 AEOHow to Rank in Google AI OverviewsHow to rank in AI Overviews: you earn a citation, not a link. The two technical gates, the ranking signals that still decide it, and what Google says to skip.Aug 22 Claude SkillsHow to Use Claude Skills: A Step-by-Step TutorialHow to use Claude Skills on claude.ai, in Claude Code, and via the API: turn them on, invoke pre-built ones, install your own, and manage them.Aug 20 Claude SkillsClaude Skills vs Agents vs MCP: What's the Difference?Claude Skills vs agents vs MCP, explained plainly: Skills are know-how, MCP is access to tools and data, agents are the loop that uses both. When to use each.Aug 18

§ What we cover

The whole stack of AI-era discovery.

Generative Engine Optimization

How to get your brand recommended by AI: GEO strategy, tactics, tools, and data for ChatGPT, Perplexity, Gemini, and Claude.

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Answer Engine Optimization

Winning the answer, not just the ranking: AEO playbooks, AI Overviews optimization, schema, and zero-click strategy.

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LLM SEO & AI Visibility

Getting cited by large language models: llms.txt, LLM optimization, AI citation tracking, and visibility measurement.

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Claude Skills & AI Workflows

Tested Claude skills, tutorials, and agentic workflows for marketers, SEOs, and builders. Every skill actually installed and run.

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Programmatic SEO

Building search-optimized pages at scale: strategy, templates, real examples, and how AI changes the pSEO playbook.

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AI Search Glossary

Plain-English definitions for the vocabulary of AI-driven search: GEO, AEO, LLMO, AI Overviews, citations, and more.

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Data & Research

Original studies and statistics on AI search: who gets cited, what's growing, and what the numbers actually say.

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