§ The publication for AI-driven search

Search didn't die. It changed interfaces.

GEO, AEO, programmatic SEO, and Claude skills: analysis, tested tutorials, and original data on how brands get discovered when AI answers the query. No fluff, no vendor spin, everything tested before published.

GEO →AEO →LLM SEO →Claude Skills →pSEO →

§ Latest analysis

LLM SEO & AI Visibility

What Is llms.txt? (And Should You Ship One in 2026)

What is llms.txt, and does it help AI visibility? Google ignores it and studies show no citation lift, but here's the one place shipping one still pays off.

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§ Recently published

LLM SEOWhich AI Engines Actually Send Traffic? ChatGPT vs Claude vs PerplexityChatGPT sends 92.4% of AI referral traffic across 6.77M sessions. See how Claude, Gemini, and Perplexity compare, and why usage share isn't traffic.Jul 16 AEOAEO vs SEO vs GEO: What Each One Actually MeansAEO vs SEO vs GEO explained: SEO ranks a clickable link, while AEO and GEO get you cited inside AI answers. What each term means and which to actually do.Jul 14 GEOGoogle's GEO Guidance: The AI-Search Myths It Just DebunkedGoogle's GEO guidance debunks five AI-search myths: llms.txt, content chunking, AI-only schema, and more. What Google's 2026 docs actually tell you to do.Jul 11 GEOGEO vs SEO: What Actually ChangesGEO vs SEO in 2026: the same authority signals, a different target. What actually changes when AI answers the query, and what Google says stays the same.Jul 9 Claude SkillsWhat Are Claude Skills? The Complete GuideClaude Skills are folders of instructions and scripts that teach Claude to do specialized tasks. What they are, how they work, and how to use them in 2026.Jul 7 Claude SkillsCursor vs Claude Code: Honest 2026 ComparisonHands-on comparison of Cursor and Claude Code. Pricing, speed, code quality, agent mode, refactor accuracy. Which one to pick for your workflow.Jul 6 LLM SEOLLM SEO: How to Get Cited by ChatGPT (2026 Guide)Get cited by ChatGPT, Perplexity, and Claude. The 2026 guide to LLM SEO: what works, what's snake oil, how to measure citations.Jul 4 AEOWhat is Answer Engine Optimization (AEO)?Answer Engine Optimization (AEO) explained: what it is, how it differs from SEO, and how to optimize for AI Overviews and ChatGPT answers.Jul 1

§ What we cover

The whole stack of AI-era discovery.

Generative Engine Optimization

How to get your brand recommended by AI: GEO strategy, tactics, tools, and data for ChatGPT, Perplexity, Gemini, and Claude.

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Answer Engine Optimization

Winning the answer, not just the ranking: AEO playbooks, AI Overviews optimization, schema, and zero-click strategy.

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LLM SEO & AI Visibility

Getting cited by large language models: llms.txt, LLM optimization, AI citation tracking, and visibility measurement.

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Claude Skills & AI Workflows

Tested Claude skills, tutorials, and agentic workflows for marketers, SEOs, and builders. Every skill actually installed and run.

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Programmatic SEO

Building search-optimized pages at scale: strategy, templates, real examples, and how AI changes the pSEO playbook.

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AI Search Glossary

Plain-English definitions for the vocabulary of AI-driven search: GEO, AEO, LLMO, AI Overviews, citations, and more.

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Data & Research

Original studies and statistics on AI search: who gets cited, what's growing, and what the numbers actually say.

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