§ The publication for AI-driven search

Search didn't die. It changed interfaces.

GEO, AEO, programmatic SEO, and Claude skills: analysis, tested tutorials, and original data on how brands get discovered when AI answers the query. No fluff, no vendor spin, everything tested before published.

GEO →AEO →LLM SEO →Claude Skills →pSEO →

§ Latest analysis

Answer Engine Optimization

Best AEO Tools in 2026 (Compared)

The best AEO tools compared for 2026: HubSpot, Semrush, Otterly, Peec, Conductor, and Profound. Pricing, engines tracked, and which one fits your team.

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§ Recently published

LLM SEOCloudflare Blocks AI Crawlers by Default: What It Means for Your AI CitationsCloudflare blocks AI training and agent crawlers by default on Sept 15, 2026. Here's who it hits, why it can drop you from Google, and what to actually allow.Aug 11 GEOBest GEO Tools Compared (2026)The best generative engine optimization tools compared: Profound, Peec, Otterly, AthenaHQ, and geoSurge. Pricing, what each tracks, and who each fits.Aug 8 GEOBrand Mentions vs Backlinks: What Wins AI VisibilityBrand mentions vs backlinks for AI visibility: Ahrefs studied 75,000 brands and found mentions correlate ~3x stronger than links. What the data means and what to do.Aug 6 AEOGoogle Cites Itself in AI Mode: What Local & Ecommerce Brands Do NowGoogle AI Mode citations now favor Google's own Business Profiles and Product Panels. What the 8.4x self-citation surge means for local brands.Aug 4 LLM SEOLLM Optimization: The Complete GuideLLM optimization is how you get cited by ChatGPT, Perplexity, and Google AI. The 2026 guide to what drives AI citations, the levers that work, and the myths.Aug 1 Claude SkillsBest Claude Skills for Marketing & SEOThere's no official 'marketing skills' Claude pack. Here's what actually works for marketers and SEOs: the official skills that fit, plus building your own.Jul 30 Claude SkillsBest Claude Skills in 2026: The Ones Worth InstallingThe best Claude Skills in 2026, ranked by job. All 17 official Anthropic skills, what each does per its docs, how to install them, where community skills fit.Jul 28 Claude SkillsHow to Record a Claude Skill by Screen Recording (No-Code)Record a Claude Skill by screen-recording a task once and narrating it. How the no-code feature works, the steps, plans, limits, and best uses in 2026.Jul 25

§ What we cover

The whole stack of AI-era discovery.

Generative Engine Optimization

How to get your brand recommended by AI: GEO strategy, tactics, tools, and data for ChatGPT, Perplexity, Gemini, and Claude.

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Answer Engine Optimization

Winning the answer, not just the ranking: AEO playbooks, AI Overviews optimization, schema, and zero-click strategy.

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LLM SEO & AI Visibility

Getting cited by large language models: llms.txt, LLM optimization, AI citation tracking, and visibility measurement.

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Claude Skills & AI Workflows

Tested Claude skills, tutorials, and agentic workflows for marketers, SEOs, and builders. Every skill actually installed and run.

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Programmatic SEO

Building search-optimized pages at scale: strategy, templates, real examples, and how AI changes the pSEO playbook.

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AI Search Glossary

Plain-English definitions for the vocabulary of AI-driven search: GEO, AEO, LLMO, AI Overviews, citations, and more.

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Data & Research

Original studies and statistics on AI search: who gets cited, what's growing, and what the numbers actually say.

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