Jacob Perks
Builder and SEO practitioner. Runs programmatic SEO programs and ships AI-assisted content systems; writes about GEO, AEO, and how discovery works when AI answers the query.
How to Rank in Google AI Overviews
How to rank in AI Overviews: you earn a citation, not a link. The two technical gates, the ranking signals that still decide it, and what Google says to skip.
Claude SkillsHow to Use Claude Skills: A Step-by-Step Tutorial
How to use Claude Skills on claude.ai, in Claude Code, and via the API: turn them on, invoke pre-built ones, install your own, and manage them.
Claude SkillsClaude Skills vs Agents vs MCP: What's the Difference?
Claude Skills vs agents vs MCP, explained plainly: Skills are know-how, MCP is access to tools and data, agents are the loop that uses both. When to use each.
Claude SkillsClaude Skills for Excel and PowerPoint: How to Use Them
How to use Claude Skills in Excel and PowerPoint: enable them in the Customize hub, run them in the add-in with a slash command, and when to build your own.
AEOBest AEO Tools in 2026 (Compared)
The best AEO tools compared for 2026: HubSpot, Semrush, Otterly, Peec, Conductor, and Profound. Pricing, engines tracked, and which one fits your team.
LLM SEOCloudflare Blocks AI Crawlers by Default: What It Means for Your AI Citations
Cloudflare blocks AI training and agent crawlers by default on Sept 15, 2026. Here's who it hits, why it can drop you from Google, and what to actually allow.
GEOBest GEO Tools Compared (2026)
The best generative engine optimization tools compared: Profound, Peec, Otterly, AthenaHQ, and geoSurge. Pricing, what each tracks, and who each fits.
GEOBrand Mentions vs Backlinks: What Wins AI Visibility
Brand mentions vs backlinks for AI visibility: Ahrefs studied 75,000 brands and found mentions correlate ~3x stronger than links. What the data means and what to do.
AEOGoogle Cites Itself in AI Mode: What Local & Ecommerce Brands Do Now
Google AI Mode citations now favor Google's own Business Profiles and Product Panels. What the 8.4x self-citation surge means for local brands.
LLM SEOLLM Optimization: The Complete Guide
LLM optimization is how you get cited by ChatGPT, Perplexity, and Google AI. The 2026 guide to what drives AI citations, the levers that work, and the myths.
Claude SkillsBest Claude Skills for Marketing & SEO
There's no official 'marketing skills' Claude pack. Here's what actually works for marketers and SEOs: the official skills that fit, plus building your own.
Claude SkillsBest Claude Skills in 2026: The Ones Worth Installing
The best Claude Skills in 2026, ranked by job. All 17 official Anthropic skills, what each does per its docs, how to install them, where community skills fit.
Claude SkillsHow to Record a Claude Skill by Screen Recording (No-Code)
Record a Claude Skill by screen-recording a task once and narrating it. How the no-code feature works, the steps, plans, limits, and best uses in 2026.
LLM SEOChatGPT Ads: What the Sponsored Layer Means for AEO
ChatGPT ads now sit below its answers for Free and Go users. Here's how the paid layer works, whether it touches organic citations, and what AEO teams do now.
LLM SEOHow ChatGPT Picks Its Sources: The 4 Retrieval Pipelines
How ChatGPT picks sources, decoded from its network traffic: the four retrieval pipelines (Labrador, Bright, Oxylabs, SERP) and why your citation keeps moving.
LLM SEOWhat Is llms.txt? (And Should You Ship One in 2026)
What is llms.txt, and does it help AI visibility? Google ignores it and studies show no citation lift, but here's the one place shipping one still pays off.
LLM SEOWhich AI Engines Actually Send Traffic? ChatGPT vs Claude vs Perplexity
ChatGPT sends 92.4% of AI referral traffic across 6.77M sessions. See how Claude, Gemini, and Perplexity compare, and why usage share isn't traffic.
AEOAEO vs SEO vs GEO: What Each One Actually Means
AEO vs SEO vs GEO explained: SEO ranks a clickable link, while AEO and GEO get you cited inside AI answers. What each term means and which to actually do.
GEOGoogle's GEO Guidance: The AI-Search Myths It Just Debunked
Google's GEO guidance debunks five AI-search myths: llms.txt, content chunking, AI-only schema, and more. What Google's 2026 docs actually tell you to do.
GEOGEO vs SEO: What Actually Changes
GEO vs SEO in 2026: the same authority signals, a different target. What actually changes when AI answers the query, and what Google says stays the same.
Claude SkillsWhat Are Claude Skills? The Complete Guide
Claude Skills are folders of instructions and scripts that teach Claude to do specialized tasks. What they are, how they work, and how to use them in 2026.
Claude SkillsCursor vs Claude Code: Honest 2026 Comparison
Hands-on comparison of Cursor and Claude Code. Pricing, speed, code quality, agent mode, refactor accuracy. Which one to pick for your workflow.
LLM SEOLLM SEO: How to Get Cited by ChatGPT (2026 Guide)
Get cited by ChatGPT, Perplexity, and Claude. The 2026 guide to LLM SEO: what works, what's snake oil, how to measure citations.
AEOWhat is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) explained: what it is, how it differs from SEO, and how to optimize for AI Overviews and ChatGPT answers.
LLM SEOBest AI SEO Tools (2026)
Best AI SEO tools in 2026: keyword research, content briefs, on-page optimization, AI-search visibility. What's worth paying for vs free.
Claude SkillsBest AI Coding Tools (2026)
Honest reviews of the best AI coding tools in 2026: Cursor, Claude Code, Lovable, v0, Bolt, Windsurf, GitHub Copilot. What works, what doesn't.
pSEOProgrammatic SEO: The Complete Guide
Complete programmatic SEO guide: keyword research, page templates, content depth, internal linking, and how to ship 100+ pages without burning out.
SEOApp Marketing: A Founder's Playbook
How to market an app from zero: SEO, ASO, paid, distribution, and the channels that compound for indie app founders.
pSEOWhat is Programmatic SEO?
Programmatic SEO explained for founders: what it is, when it works, real examples, and how to do it without writing 300 articles by hand.
SEOSaaS SEO Strategy: The Complete Playbook
Build a SaaS SEO strategy from zero: keyword research, content clusters, on-page tactics, and the programmatic SEO move that compounds.
Claude SkillsVibe Coding Tutorial: Ship Your First App
Step-by-step tutorial for vibe coding: pick the right tool, scaffold the app, ship to production. From idea to deployed in one weekend.
SEOSEO for SaaS: A Practical Guide
Practical SEO for SaaS founders: keyword research, on-page tactics, link building, and the AI-search angle nobody else covers yet.
Claude SkillsHow to Build a SaaS with AI in 2026
Build a SaaS with AI tools, idea to shipped in 30 days. Stack choices, prompting workflow, common pitfalls, and the security pass nobody talks about.
GlossaryWhat is a Backlink? (And How to Get Them in 2026)
A backlink is a link from another site to yours. Here's why they matter for SEO, what makes a good one, and how to build them in 2026.
SEOSEO for Small Business: 2026 Edition
SEO for small businesses without a marketing team: local SEO, content basics, AI search, and the cheapest path to ranking.
GlossaryWhat is SEO? A Founder's Definition (2026)
SEO explained for founders: what it is, why it matters, what works in 2026, and the easiest path to ranking when you don't have a marketing team.
SEOSaaS Marketing: A Founder's Guide (2026)
How to market a SaaS without a marketing team: SEO, content, distribution, AI search, and the channels that work for indie and bootstrapped founders.